JD.Com And WWF Go Green For Earth Hour 2019


JD.Com recently announced that it has partnered with World Wildlife Fund (WWF) again for this year’s Earth Hour. This means a new wave of sustainability initiatives that will help China’s biggest retailer go green.


With a logistics network that covers the majority of Chinese consumers, JD.com has started a clothes recycling drive, picking up unwanted purchases for the needy. This is being helped along with universities and companies that act as sites to collect clothes for donation.


Last year, a similar effort by JD.com collected more than 200,000 pieces of clothing from 47 cities.


But the charity efforts are expanding in new ways this year. Mead Johnson Nutrition and Wyeth Nutrition have partnered with JD.com to recycle cans of their baby formula to create school supplies for schoolchildren in need.


Having grown to be the largest retailer in China, Jingdong is looking towards sustainability. Their big environmental project, the Green Stream Initiative, is changing the kinds of packing materials that are used to reduce their footprint on the environment. This means customers in Beijing, Shanghai, and Guangzhou can get reusable packaging with select purchases.


Lunyan Lu, CEO for WWF China, in a recent statement said that Jingdong Mall is uniquely positioned to partner on this position. With the size of their logistics network, they have access to consumer data from more than 300 million people. That’s information that can better direct this initiative. Their influence as a business leader in China, their commitment towards sustainability can set an example that encourages their competitors and business partners to follow their lead.


Sustainability is part of their corporate responsibility, according to Christine Wong, head of International Affairs for JD.com. With Earth Hour, the retailer is looking to increase their efforts towards sustainability. And they’ll always be on the lookout for partners who can help them do just that. Read This Article for related information.


Since 2007, WWF has conducted the Earth Hour. First in Australia, businesses switched off their lights at the same hour. In time this spread to 187 countries and territories, making a global statement about energy consumption.


Jingdong plans to make their entire operation more energy efficient as time goes on, reducing carbon emissions from their fleet of vehicles and reducing waste produced by their supply chain. But their efforts culminate at a dedication to give back to in-need communities.


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